Google reviews are one of the most powerful tools for building trust and attracting new customers. When people search for a business, the first thing they see is the Google rating and reviews. A strong rating and positive feedback can make all the difference in whether someone chooses you—or your competitor.

Why Google Reviews Matter

1. They Build Trust and Credibility

Most people check reviews before making a decision. If they see a business with a strong rating and genuine, positive feedback, they’re far more likely to reach out. On the other hand, a lack of reviews—or worse, bad reviews with no response—can turn potential customers away.

2. They Help Your Business Show Up in Search Results

Google prioritises businesses with high ratings and frequent reviews, especially for local searches like “plumber near me” or “best café in Cairns.” The more quality reviews you have, the better your chances of appearing at the top of search results.

3. They Increase Conversions

Good reviews don’t just get you noticed—they also help convert visitors into customers. When people see others vouching for your service, they feel more confident in making a booking, sending an enquiry, or walking through your door.

How to Get More Google Reviews

Make It Easy for Customers

Many happy customers simply don’t think about leaving a review unless you ask. The key is to make it as easy as possible:

• Send a follow-up email with a direct link to your Google review page.
• Add a ‘Leave a Review’ button on your website and email signature.
• Use a QR code on receipts, business cards, or at your checkout.

Ask at the Right Time

The best time to ask for a review is when your customer has had a great experience. Whether it’s after completing a project, finishing a service, or receiving positive feedback, this is the perfect moment to request a review.

Respond to Every Review (Good and Bad)

Engaging with your reviews shows potential customers that you care. If someone leaves a positive review, thank them for their support. If you get a negative review, respond professionally, acknowledge the issue, and (if necessary) offer to resolve it offline. A thoughtful response can turn a bad situation into a positive one.

What If You Get a Bad Review?

No business is perfect, and bad reviews happen. The important thing is how you handle them:

• Don’t ignore it – Respond professionally and try to resolve the issue.
• Don’t argue – Stay calm and avoid being defensive.
• Take the conversation offline – Offer to discuss the issue via phone or email.
• Encourage more reviews – A single bad review won’t hurt if you have plenty of good ones.

Make Google Reviews a Key Part of Your Business

If you’re not actively asking for reviews, you’re missing out on one of the easiest ways to build trust, improve SEO, and attract more customers. A steady flow of positive reviews can set you apart from competitors and help your business grow.

Need help improving your online presence? Focus’d Media Studios can help you optimise your website and marketing strategy to attract more customers. Get in touch today!